Case study — Publishing
Cash MattersFive formats,one content engine
A publishing platform for a global cash-advocacy movement — editorial, podcasts, research and country-level payment data, in the hands of an editorial team that isn’t waiting on a developer to hit publish.
The problem
Five formats,one impossible site
Cash Matters publishes across an unusually wide range of formats — long-form editorial, news, a podcast series, research reports and country-level payment data. Holding all of that in one site is hard.
The editorial team needed to publish across every format without a developer in the loop. Readers — journalists, policymakers, central bank researchers — needed to find the right material fast, whatever they came looking for.
- 01Five different content formats competing for the same template
- 02Editors dependent on developers to publish a podcast episode or a country statistic
- 03Country-level cash-usage data with nowhere structured to live
- 04Research buried instead of discoverable by the policymakers looking for it
That is not a content problem. It is an information architecture problem — and it is invisible until an editor needs a developer just to hit publish.
What we built
A platform builtaround the newsroom
A content platform built around how the editorial team actually works.
Structured content model
Distinct content types for cover stories, news, podcast episodes, studies and reports — plus country-level cash-usage statistics as structured, repeatable data. The team publishes any of it without touching layout or code.
Editorial-led homepage
A composable homepage where editors control the cover story, promote research, surface the latest episodes and rotate country data — no deployment required to change what leads.
Research & discovery
A browsable, filterable archive for white papers and studies with clean download handling, plus site-wide search so a reader looking for one report doesn’t need to know which section it lives in.
Podcast integration
Episodes presented with inline playback and full show notes, so audio is a first-class format rather than an embed bolted onto a blog post.
The result
Editorialindependence
The content team publishes cover stories, podcasts, research and country data without a developer in the loop — across a platform read in dozens of markets.
What now
Outgrowing yourcontent stack?
If your editorial team is waiting on developers to publish, or your content is scattered across formats with no single home, that is exactly what we fix.
Talk to us about your system